Lillian Brink
lhb5567@truman.edu
The goal of the project was to work with the Kohlenberg Lyceum Committee and specifically my mentor Zac Burden to develop and implement a publicity plan for the series with the goal of establishing a strong media presence, increasing attendance, and implementing a attendance information database. After the four show season, the number of likes on the Kohlenberg Lyceum Series grew by 54%, name recognition grew by 31%, and an average of 822 people attended each show, exceeding my goal of 800. As I am returning to the Kohlenberg Lyceum committee as a student at large next year, I look forward to continuing to publicize the series so that students are fully aware of the incredible performances they have access to.
Status: Completed and/or Self-Sustaining
Level of Outreach: Community, Local, and Campus
Keywords: Collaboration, Performance, Publicity, and Research
Subheadings: Advertising & Public Relations, Musical & Performance Arts, Social Media, and View All