Advertising & Public Relations

Adair County Connections Online Resource Directory

Maya Wasserstrom

mew8136@truman.edu

Adair County Connections is online directory of county-specific resources, developed in partnership with the local branch of the United States Department of Agriculture (USDA). Our mission is to make vital information about low-cost and low-income services more readily available and accessible to the local people and residing students. Visit the site at: www.adaircountyconnections.com

The ACC project entails:

• Designing, building, and developing a WordPress website from scratch
• Optimize user interface, appearance, and function of website
• Compiling and entering information from non-profits and organizations in the area to build an extensive database
• Reaching out and communicating with locals over social media (Facebook) to advertise and determine which resources are most needed or are most difficult to find

Status: In-progress

Level of Outreach: Community and Local

Keywords: Accessibility, Community Services, Local Outreach, Locals, Low-cost, Low-income, and Resource Directory

Leadership Projects Directory

Maya Wasserstrom, Adele Raquepaw

mew8136@truman.edu

Our project aims to increase communication between cohorts, and open up a means of communication between students and Kirksville citizens by:

• Compiling an online directory of developing and ongoing Harry S. Truman Leadership Scholar service projects.

• Developing an outreach to students and locals via social media.

• Updating our program’s website and online resources so they are more user-friendly.

• Creating a service project workshop or curriculum that can be presented to first year students.

Status: In-progress

Level of Outreach: Local and Campus

Keywords: Digital Communication, Directory, Website Design, and Workshop

Publicity & Research for the Kohlenberg Lyceum Series

Lillian Brink

lhb5567@truman.edu

The goal of the project was to work with the Kohlenberg Lyceum Committee and specifically my mentor Zac Burden to develop and implement a publicity plan for the series with the goal of establishing a strong media presence, increasing attendance, and implementing a attendance information database. After the four show season, the number of likes on the Kohlenberg Lyceum Series grew by 54%, name recognition grew by 31%, and an average of 822 people attended each show, exceeding my goal of 800. As I am returning to the Kohlenberg Lyceum committee as a student at large next year, I look forward to continuing to publicize the series so that students are fully aware of the incredible performances they have access to.

Status: Completed and/or Self-Sustaining

Level of Outreach: Community, Local, and Campus

Keywords: Collaboration, Performance, Publicity, and Research

Sigma Kappa Webmaster

Kali Post

kcp7613@truman.edu

• Update Delta Theta website with new photos and flushed out explanations written by the executive council members
• Organize the Facebook page to be more user friendly
• Create google drive for all Delta Theta documents to be more accessible
• Update google calendar when events change or pop up
• Take more formal photos- at least 3 actual shoots
• Update to Instagram at least once a week
• Check Snapchat stories every Friday and Saturday night for risk management reasons
• Teach new members about social media rules and consequences

Status: In-progress

Level of Outreach: Community and Campus

Keywords: Photo Shoot, Promotion, Social Media, Sorority, and Website Design